Handling customer calls properly is quite important for a business. As, in a business multiple calls come at the same time and despite having dedicated people to handle these calls, it is possible that some of the callers will be one hold foe short period of time. When something like this happens, the caller on hold tends to listen to music. On hold marketing is the ingenious way of using that seemingly boring time for marketing purposes.
Understanding on hold marketing
The very notion of on hold marketing lies in the fact that, the caller should never be felt ignored or bothersome. It is possible that you are unable to take the call right away, but that should never be the reason to lose the caller or instigate wrath in him/her. As a reliable and reputed organisation offering on hold marketing services, we at V4 Telecom understand your requirements. Hence, our experts have come up with this list which will help your business using on hold marketing strategically.
The points to be noted
As the base of this particular kind of marketing is in the message the callers listen to, it is crucial to take care of that part first. If you use on hold marketing properly, it will not only keep the callers interested, but help your business amplify as well. Before recording the massage for the callers, you need to consider a few points. For instance,
• You need to find out if you like the message you have scripted and recorded or not. It is always better to record and then listen, because there is a huge difference between written words and the recorded message. Based on the speaker’s temperament, voice quality, diction, pronunciation and expressed emotions, a simple welcoming message can turn into a menacing rant or a boring message can turn out to be effective. So, checking the message as the callers will listen it will be required.
• You need to find out the time your customers are on hold. This will decide the length and number of messages. For instance, if the on hold time is long, then you will need multiple messages, because one long message or one short message on repeat will never impress the caller. If the on hold time is short, then you need to create a message that will fit in.
• Before recording the message though, you need to know audience. This will help you to create the right kind of message, impress the caller and help your business.
This way, on hold marketing will be able to help your business and bring in more profit.
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