Most of the small businesses fail to understand the advantage the on-hold marketing offers to them in the long as well as short run. On-hold messaging is simply seen as a basic or unproductive communication tool which serves very little to the organisation. The basic reason behind unproductive on-hold marketing strategy is that such systems are designed to ‘greet, help & direct and thank’ users and it also acts a buffer to keep users occupied while waiting for the representative.
On the contrary the small businesses should use the on-hold marketing systems to ‘promote, advertise and sell’ thereby effectively turning your phone system into an active salesman. Here is the top 3 on-hold marketing which you should try today.
1. Provide facts which lead into product introductions
A number of researches have shown that educated customers are more likely to make decision quickly and they happen to be highly confident about their purchases. Business should utilize their on-hold messaging by providing information to the callers which allows them to see the benefit of certain product or service. This is one of the most widely used on hold marketing tactic while helps in boosting the overall sales of the said product or service in question.
2. Stress the urgency of time-sensitive offers
Time is critical for business and so is true for the consumers. When customers are calling from your location of business then they are just a step away from buying products and services with you. But you have to guide them to make than purchasing decision and it can be done by offering highly time-sensitive offers which urges them to act fast. Time-sensitive offers are known to offer great conversion rates to the business with on-hold marketing but it shouldn’t be forceful or misleading in any form as you will up in irking your loyal customer base.
3. Show customers how you can solve their problems
It is worth noting that customers don’t know how certain product or service going to solve their problem. Businesses should make use of the on-hold messaging to inform users how their product or service works towards addressing their problem and providing a solution for the same. This will help in not just introducing the product or service to caller but it also gives them a better understanding on how it can help in eliminating the problem in question.
If you’re interested in setting up a reliable on-hold marketing service for your business, try V4 Telecom UK’s on-hold marketing service apart from the hosted telephony services, ADSL, phone systems and broadband plans, visit us at V4 Telecom UK or call us at 0800 038 6333. Make the shift.